BETWEEN THE TIDES

In my role for Between The Tides, I didn't just serve as the brand designer; I also took on the responsibilities of brand management, ensuring the seamless execution of the entire branding strategy. From the inception of the concept to its final manifestation, I navigated both the creative and strategic aspects of the project.

As the brand manager, I oversaw the development and implementation of the branding strategy, ensuring that every element of the brand experience resonated with our target audience. This included not only designing digital assets but also crafting a cohesive narrative that captured the essence of our unique concert series.

Additionally, I coordinated with various stakeholders and internal teams to ensure that the brand message remained consistent across all touchpoints. Whether it was through social ads, website materials, News Corp assets, Truskins, or Scrollx content, I ensured that the branding seamlessly integrated the enchanting coastal setting with the allure of live music.

By taking on the dual role of brand designer and manager, I was able to bring a holistic approach to the project, resulting in an experience that resonated deeply with our audience and effectively showcased the magic of music against the backdrop of Cape Hillsborough's natural beauty.