Brand Management

Crafting authentic and unforgettable brand experiences is at the heart of what I do. With several years of experience, I’ve had the privilege of managing dynamic brand strategies for Queensland Music Festival (QMF) and Queensland Music Trails (QMT), overseeing the branding for six Trails and 23 annual events. From logo creation to on-the-ground assets and merchandise, I ensure every touchpoint reflects the unique personality of each festival while maintaining a cohesive and engaging identity.

I have also worked with a range of other brands including: Coming Up, Friendly Prickle, The Mental Switch, The Mental Switch for Kids, and The Mental Switch in Sports.

Queensland Music Trails

For Queensland Music Trails (QMT), I managed the brand strategy across six Trails and 23 annual events, ensuring every element—from logos to merchandise and on-the-ground assets—captured the unique identity of each festival.

By developing and delivering cohesive visual identity systems and detailed brand guidelines, I maintained consistency across digital and print platforms, creating memorable experiences that resonated with audiences and strengthened brand loyalty.

Coming Up

For Coming Up, I took the lead in shaping their brand strategy, ensuring it authentically reflected the platform’s mission and connected with its audience. Alongside this, I developed their go-to-market strategy and crafted a comprehensive social media strategy, driving brand awareness and engagement while positioning Coming Up as a standout in the event discovery space.

FAQ’s

  • I specialise in brand strategy, graphic design, and visual identity systems, with experience spanning event branding, social media strategy, packaging, 3D assets, and more. Whether it’s crafting logos, designing comprehensive brand guidelines, or creating engaging social media campaigns, I’m all about bringing brands to life.

  • My approach starts with understanding the brand’s core values, audience, and goals. From there, I develop cohesive visual identity systems, blending colours, typography, and imagery to create a brand that feels authentic and engaging. I also ensure consistency by crafting detailed guidelines for digital and print use.

  • I’ve managed branding for Queensland Music Trails and Queensland Music Festival, overseeing six Trails and 23 annual events. This includes designing everything from logos to on-the-ground assets, merchandise, and more, ensuring each event reflects its unique personality while maintaining brand consistency.

  • Yes, collaboration is central to my process. I’ve worked with marketing, ticketing, production, and tourism teams, aligning strategies and delivering cohesive campaigns. I thrive in cross-functional environments, ensuring seamless project execution.