Body Soft is a beauty and wellness brand that prides itself on creating organic products that are gentle on the skin.

Client
Body Soft

Year
2023

Body. Soft.

Body Soft needed new packaging for its body lotion products that would be visually appealing, practical, and sustainable. The company was looking for packaging that would align with its brand values of organic and eco-friendliness while also appealing to the target market of health-conscious consumers.

To meet the challenge, I worked closely with Body Soft to understand their requirements and expectations for the new packaging. I researched various sustainable packaging options and proposed a range of solutions that were both environmentally friendly and visually appealing.

After reviewing the options, the company chose to go with a recyclable PET bottle with a matte finish. The bottle was designed to be lightweight, easy to use, and easy to recycle. The packaging also included a pump lid, which was convenient for customers and prevented waste.

I also developed custom labels for the bottle that featured Body Soft's logo and brand messaging. The labels were printed on 100% recycled paper with vegetable-based inks, further reinforcing the brand's commitment to sustainability.

The Results

The new packaging for Body Soft's body lotion products was a success. The eco-friendly PET bottles and custom labels were well-received by customers and aligned with the company's brand values. The new packaging design is now ready to be pushed out in the Australian market.