Year
2024

Client
OPERA AT JIMBOUR

OPERA AT JIMBOUR

I had the honor of leading the entire branding process for the renowned Southern Trail as part of the Qld Music Trails initiative. Set for a triumphant return to the wild landscapes of Queensland in 2024, the Southern Trail offers a unique blend of the untamed southern wilderness and the magic of music.

Crafting the brand identity for this venture was a thrilling expedition, where creativity intertwined seamlessly with the spirit of adventure. In my role as the designer behind the project, I envisioned and brought to life the visual elements, ensuring they captured the essence of the southern landscapes while resonating with the enchantment of music.

From the distinctive logo to the meticulously crafted promotional materials, every detail was carefully considered to evoke curiosity and excitement. The Southern Trail promises an unforgettable journey, where the rugged beauty of the southern regions harmonizes with the power and allure of musical performances.

POSTER CONCEPT DESIGN

THE STRATEGY

The branding strategy I crafted aimed to entice adventurers, music enthusiasts, and explorers alike to embark on an extraordinary journey along The Southern Trail. The visual elements were instrumental in conveying the rich tapestry of South East Queensland, entwined beautifully with the transformative power of music.

OOH

Guiding the Way: Festival-goers needed to navigate the event effortlessly. The signage was strategically placed to lead attendees from one exciting experience to the next.

OOH assets included:

  • DL FLyers

  • Posters

  • Banners

  • Billboards

  • Hero poster

  • Opera At Jimbour Stage Banner

  • Opera At Jimbour Scrim

  • Opera At Jimbour High Tea

  • Opera At Jimbour Gin

  • Print schedule

  • Mother's Day High Tea