Surf Girl Apparel Design

For Surf Girl's 2024 autumn collection, I not only spearheaded the design process but also took on the role of brand manager, orchestrating a campaign that would elevate brand awareness to new heights.

Each piece in the collection was infused with the spirit of the surf, from cozy hoodies to stylish bucket hats and versatile long sleeve t-shirts, radiating the essence of coastal living. I opted for a bold and playful approach, featuring a surfing shark as the central motif. Alongside this iconic image, I curated a collage of lively graphics, including surfboards, crashing waves, sleek shark fins, swaying palm trees, and dynamic typography. This diverse array of elements ensured that each piece was not just clothing but a statement of adventure and fun.

From the initial concept to the final packaging design, I poured my creativity into every detail. Our collection packaging, from the box design to the individual packaging, echoed the excitement and energy of catching the perfect wave. I carefully selected materials and finishes to enhance the overall brand experience, ensuring that every interaction with Surf Girl felt like a trip to the beach.

As the Surf Girl brand continues to make waves in the fashion industry, I am proud to have played a pivotal role in shaping its identity and orchestrating a campaign that resonated with audiences worldwide, driving brand awareness to new heights.