In 2024, I took the helm of the branding initiative for Swell Day, a cornerstone event within the Qld Music Trails project, set to make a triumphant return to Queensland's coastal paradise. This exceptional festival seamlessly merges the breathtaking beauty of the Northerlies Whitsundays with the captivating rhythms of The Black Seeds, promising an unforgettable experience for all attendees.

As both the brand manager and designer for Swell Day, I led the charge in not only crafting the festival's visual identity but also orchestrating its overall brand strategy and management. From conceptualization to execution, I navigated the creation of a brand identity that captured the essence of the Whitsundays while harmonizing with the soul-stirring beats of The Black Seeds.

Every detail, from the logo to promotional materials, was meticulously crafted under my guidance to ignite curiosity and anticipation among festival-goers. The visual aesthetics mirror the vibrant hues of the Whitsundays and the transformative power of music, offering attendees an immersive journey like no other.

In addition to design, I strategised and executed marketing campaigns to increase brand awareness and drive ticket sales. Collaborating with cross-functional teams, I ensured brand consistency across all touchpoints and channels, leveraging my creativity and strategic vision to elevate the Swell Day brand to new heights.