The Long Sunset

The Long Sunset is a unique event that marries the ethos of eco-tourism with the thrill of a music camping experience. Celebrating community, music, and the Scenic Rim’s natural beauty, the festival attracts live music enthusiasts, young professionals, and families. The objective was to create a cohesive and captivating visual identity that reflects The Long Sunset's relaxed, vibrant, and community-focused spirit.

The primary goal was to design a visual identity that would appeal to a diverse audience, including music lovers, eco-conscious individuals, and families. Enhancing the festival’s visibility and reputation as a premier event in the Scenic Rim was crucial, as was reinforcing the festival's commitment to sustainability, inclusivity, and a blend of adventure and tranquillity.

The branding design for The Long Sunset successfully encapsulated the festival’s spirit, contributing to its growing reputation as a premier eco-conscious music and arts festival in Australia. The vibrant and inclusive visual identity attracted a larger and more diverse audience, reinforcing the festival's commitment to sustainability and community. Attendees experienced a memorable blend of adventure and tranquillity, solidifying The Long Sunset as an unforgettable festival experience.