Year
2023-2024

Client
QMT - THE OUTBACK TRAIL

THE OUTBACK TRAIL

I had the extraordinary opportunity to lead the entire branding process for the iconic Outback Trail, a cornerstone of the Qld Music Trails initiative set to make a triumphant return to Queensland's rugged wilderness in 2024.

The Outback Trail embodies a captivating fusion of Queensland's untamed outback landscapes with the enchantment of music. Crafting the brand identity for this venture was an electrifying odyssey, where creativity danced with the essence of adventure.

As the visionary designer and brand strategist behind the project, I conceived and brought to fruition the visual elements, ensuring they captured the raw spirit of the outback while resonating with the transcendent power of music. Every detail, from the logo to the promotional materials, was meticulously crafted to ignite curiosity and anticipation. I also curated the comprehensive brand strategy, defining target audiences, positioning, and tone of voice, ensuring the brand's resonance and impact were unparalleled.

VIEW BRAND GUIDELINES HERE

THE STRATEGY

The branding strategy I meticulously crafted was designed to lure adventurers, music aficionados, and explorers alike into embarking on an exhilarating journey along The Outback Trail. Infused with captivating visual elements, it skillfully painted the vibrant tapestry of Queensland's outback, seamlessly intertwined with the captivating allure of music's transformative energy.

OOH

The OOH assets played a pivotal role in promoting the events, featuring DL flyers, posters, banners, and billboards strategically positioned for maximum impact. These materials were instrumental in driving awareness and engagement, ensuring the events received significant exposure and attendance from the target audience.

DIGITAL ASSETS

Digital assets played a crucial role in promoting our events on our website. These assets encompassed a variety of Out-of-Home (OOH) materials, such as social ads, social tiles, website assets, News Corp assets, Truskins, and Scrollx content.

  • OOH Posters

  • The Outback Trail socials

  • The Outback Trail postcards

    The Outback Trail postcards

  • The Outback Trail passport

  • Outback Trail Hero poster

  • Outback Trail Ad assets

  • News Corp Ad Assets

  • OOH Posters

  • Campermate digital ads

  • Outback trail media pass

  • Outback Van skin

  • Outback Van Skin