The Mental Switch teaches kids, young people and adults the habits and techniques they need to overcome a wide range of issues that are troubling our society.
Client
The Mental Switch
Year
2022
Branding project
The Mental Switch is an educational program designed to teach individuals to stop, breathe, think, act, and speak in that order, allowing for thoughtful communication. The program aims to show people what to do, not just tell or teach them. In this case study, we will explore how we created a brand that appealed to both parents and children and gave the feeling of safety and security.
Our goal was to create a brand that was inviting, approachable, and gave the feeling of safety and security. The brand had to appeal to both parents and children and stand out in its niche. We aimed to create a brand that was bright, bold, and eye-catching while also being friendly and approachable. The brand had to reflect the program's values of caring communication, inspiration, understanding, fairness, and honesty.
We selected bright colours and sans serif typography for the branding of The Mental Switch. The bright colours were chosen to make the brand stand out in its niche and create a feeling of energy and positivity. The sans serif typography was chosen for its simplicity and modernity, making the brand easy to read and approachable.
We created a brand identity that reflected the program's values of caring communication, inspiration, understanding, fairness, and honesty. The brand identity was designed to be friendly, approachable, and give the feeling of safety and security. We created a logo that reflected the program's methodology of Stop Breathe Think Act Speak. The logo was designed to be simple and easy to recognize, giving the brand a memorable and distinctive identity.
The overall look and feel of the brand were designed to be inviting, approachable, and give the feeling of safety and security. The bright colours and sans serif typography were used to create a modern and energetic look, while the design elements were crafted to be friendly and approachable. The brand look and feel were designed to appeal to both parents and children, creating a broad appeal.
The results
The new brand for The Mental Switch was well received by its audience, who praised the inviting and approachable look and feel of the brand. The brand resonated with both parents and children, creating a broad appeal. The bright colours and sans serif typography provided the brand with a distinctive identity that made it stand out in its niche. The brand created a feeling of safety and security, reflecting the program's values of caring communication, inspiration, understanding, fairness, and honesty.
