Year
2023
Yarrabah Music & Culture Festival is Australia’s most idyllic coastal music festival
Client
QMT - Yarrabah Music & Cultural Festival
Yarrabah Music & Culture Festival
The Yarrabah Music and Culture Festival is a vibrant celebration of indigenous art, music, and traditions held annually in the heart of Yarrabah, Queensland. With a rich history and a diverse array of cultural influences, the festival has grown in significance and popularity over the years. This case study dives into the brand design journey, illustrating how we kept it authentic, engaging, and true to the spirit of Yarrabah
The vision
Yarrabah, a small coastal community, has a strong connection to its indigenous roots. The festival aims to preserve and showcase the unique cultural heritage of the Yarrabah people while fostering a sense of unity and sharing. Our challenge was to create a brand design that would capture the essence of the festival while respecting its spartan, non-commercial ethos.
We aimed to design a brand that pays homage to Yarrabah's indigenous heritage. The brand is to be inviting, encouraging people from all walks of life to attend. The brand needed to spark curiosity and excitement about the festival.
Festival assets
From stage banners, to signage and merch the brand appearance was in full force at Yarrabah Music & Cultural Festival.
OOH
Guiding the Way: Festival-goers needed to navigate the event effortlessly. The signage was strategically placed to lead attendees from one exciting experience to the next.
Social media
The content was designed for QMT and Yarrabah Festival social pages. Content included: social posts, reels, stories, stickers, highlight covers, and profile images.
Ticketing
Ticketing assets included: Ticketing banners, moshtix skin, and truskin.
