Why you need a brand to make your business successful in 2023
Want to stand out amongst your competitors? Want to have customer recognition? YOU NEED A BRAND!!!
Your brand is the entire identity of your business it shows how you stand out in your niche and how you spark connections with your audience.
This blog will run through everything you need to know about branding.
What is branding
Why you need branding
How to implement your branding
Brand guidelines
What is a brand?
our branding encompasses your brand's vision and values in a visually appealing way. Branding helps to keep your design assets, cohesive, and recognisable. Additionally, branding helps you build relationships with your customers and audience.
Your branding should include, logo variations, colour palette, typography, graphics, and illustrations.
The most important part of your branding is to be visually appealing for your customers and stand out in your niche.
Fibs Linen brand identity
Why you need branding
Branding gives your business a visual side that sets you to stand out amongst competitors. Your branding helps your customers to understand your business, gives a human side to your business and makes the whole process less transactional.
To develop your branding your first need to know:
What is your company's vision?
What are your values, what is your what, why, and how?
Why do you do what you do?
What sets you apart from your competitors?
Your branding is the first step before creating a Social media Strategy. A Social Media Strategy helps you to put your branding and visual assets into action across multiple social platforms.
How to implement your branding
Think website, social channels, and physical assets.
5 steps to implement your branding:
Understand what you are wanting from your brand (Vision, Values, connection)
Get a designer that aligns with your values to design your branding
Do a six-post announcement on social media to showcase your new branding
Update your signage, stationery, and website
Live and breathe your new branding. Showcase it everywhere
Hint: Follow your branding guidelines to keep your branding consistent across social channels, website, and stationary.
Brand Guidelines
Brand guidelines are essential to ensure your brand is presented consistently and to continue developing relationships with your audience.
Your brand guidelines ensure that your brand identity is cohesive, consistent, and of high quality.
When bringing on new staff, these guidelines ensure your team can quickly understand your brand and execute it consistently across multiple channels. Your strong branding will help you stand out amongst competitors.
Your brand is unique, and guidelines are how you ensure the personality, motivation, and purpose of your brand are portrayed effectively.
As a whole, your branding is an important part of your business. You should spend time and effort making it visually appealing for you and your audience.
