Small Business Brand Design & Strategy

I understand that as a small business, establishing a strong brand identity is crucial for standing out in the market and connecting with your audience. Our goal is to help you create a memorable and cohesive brand that reflects the essence of your business and resonates with your target customers. We don’t just create brand guidelines, we infuse them with a bold and daring brand strategy that helps your business stand out.

Imagine running a small business where every aspect of your brand – from your logo to your marketing materials – reflects the unique personality and values of your company.

I’ll help you create a brand identity that not only attracts customers but also builds trust and loyalty, setting the stage for long-term success.

EMERALD PACKAGE

Brand guidelines includes:
- Brand Essence
- Colour palette styling
  - Colour palette usage
- Typography styling
- Logo design
  - Primary logo
  - Secondary logo
  - Logomark
  - Logo usage
Canva brand kit set up
Design files delivered as PNG, JPEG, SVG and AI
1-2 weeks
From 2,250 + GST

GOLD PACKAGE

- Brand guidelines includes:
- Brand Essence
- Brand voice
- Target audience
- Brand values
- Colour palette styling
- Colour palette usage
- Typography styling
- Logo design
- Website usage
- Social media usage
Canva brand kit set up
Design files delivered as PNG, JPEG, SVG and AI
2-3 weeks
From $4,000 + GST

DIAMOND PACKAGE

Brand guidelines includes:
- Brand Essence
- Brand voice
- Target audience
- Brand values
- Colour palette styling
  - Colour palette usage
- Typography styling
- Logo design
  - Primary logo
  - Secondary logo
  - Logomark
  - Logo usage
- 2 Brand pattern
- 6 x Social post templates
- 6 x social story templates
- 6 x Social Ad templates
- Website usage
- Social media usage
Canva brand kit set up
Design files delivered as PNG, JPEG, SVG and AI
3-4 weeks
from $6,000 + GST

WHY BRANDING?

Our Small Business Branding service helps you establish a professional image that instils confidence in your customers and sets you apart from competitors. From logo design to brand guidelines, we'll ensure that every aspect of your brand reflects the professionalism and quality of your business.
We believe that consistency is key to building brand recognition, and we'll work closely with you to create a cohesive visual identity that is instantly recognizable and memorable. By consistently applying your brand elements across all touchpoints, we'll help you create a strong and recognizable brand presence.
Our Small Business Branding service helps you connect with your target audience on a deeper level by creating visuals that resonate with their interests, preferences, and emotions. Whether your target audience is young and trendy or mature and sophisticated, we'll tailor our design approach to speak directly to their needs.
In today's crowded marketplace, it's more important than ever to stand out from competitors. Our Small Business Branding service helps you differentiate yourself by creating a unique and memorable brand identity that sets you apart and makes a lasting impression on customers.

Enquire

The Design Process

1. DISCOVERY SESSION

Embark on our journey with a Discovery Session where we'll have a friendly chat! Before our meet-up, I'll send over a brand questionnaire to get those creative gears turning. During our session, we'll delve deep into your brand, exploring its uniqueness, needs, and aspirations. From your vision and values to your target audience and mission, we'll cover it all. Together, we'll outline precisely what you're looking for, setting clear expectations for the adventure ahead.

2. RESEARCH

Next up, it's time for Research. This is where I don my detective hat and sleuth around to scope out your competitors. I'll investigate what they're up to and how they're making waves in the market. Armed with these insights, I'll craft a plan to create branding that'll captivate your target audience, ensuring you stand out from the crowd.

3. DESIGNING

Now comes the fun part—Designing! Let the creativity flow as we bring your brand to life. From crafting logos and curating colour palettes to selecting typography and designing backgrounds, icons, and patterns, we'll work together to create something truly special. Throughout this stage, we'll have regular catch-ups to discuss progress and tweak things until they're just right.

Let's Chat

4. DELIVERABLES

Finally, it's time for Deliverables. Cue the drumroll! Your shiny new assets will be securely packed and delivered via Google Drive, ensuring easy access whenever you need them. I'll provide your goodies in JPEG, PNG, SVG, and PDF formats as standard. If you've got a hankering for another format, just give me a holler, and I'll make it happen!

FAQs

Our frequently asked questions for designing small business’s branding across Australian and New Zealand festivals.

Our branding process begins with an in-depth consultation to understand your business, target audience, and objectives. From there, we develop a strategic plan and create a visual identity that reflects the essence of your brand and resonates with your customers.
We take the time to thoroughly research and understand your business's unique personality, values, and target audience. By incorporating elements that resonate with your audience and evoke the desired emotions, we ensure that the branding reflects the essence of your small business.
We create a wide range of design assets to support your small business's branding efforts, including logos, business cards, letterheads, social media graphics, and more.
Absolutely! We work closely with you to understand your vision and preferences, whether it's a specific design theme, color scheme, or visual style. Our goal is to bring your vision to life while staying true to your small business's identity and objectives.
Our approach is rooted in creativity, strategy, and attention to detail. We take pride in delivering memorable design experiences that help small businesses stand out and make a lasting impression on their audience.
Turnaround times vary depending on the scope and complexity of the project. We strive to deliver high-quality design assets in a timely manner, keeping you informed every step of the way and accommodating any deadlines or time constraints. Our projects range from 2 weeks to 2 months depending on deliverables.
We offer two revisions as a base for our projects. Once the hero poster is created all other design assets are based around that. Our goal is to exceed your expectations and create design assets that effectively communicate your festival's message and vision.
While we primarily focus on design and branding services, we can provide recommendations and assistance with printing and production if needed. We work with trusted partners to ensure high-quality results that align with your festival's branding standards.Item description
As a freelance graphic designer, I utilize a diverse array of design software to craft compelling branding collateral. My toolkit includes industry-standard programs such as Photoshop, Illustrator, and InDesign. These powerful tools enable me to bring your brand vision to life with creativity and precision.
Absolutely! As part of my services, I'll establish your Canva brand kit and customise all your social media templates within the platform. This ensures convenient access for you, allowing seamless management of your branding assets.
Absolutely! I'm more than happy to assist you in setting up your Adobe Library with our latest brand assets. This includes organising folders with fonts, logos, colour palettes, and any other essential design elements you may need. Let's ensure seamless access to all your branding resources for efficient design workflows.