Festival Branding

We’ll work together to breathe life into the identity of your festival with compelling visuals and strategic storytelling. I recognize the significance of crafting a memorable brand that resonates with your audience. With a thousand and one festivals on at the moment, visual storytelling becomes a vital contribution to the experience of your attendees!

From vibrant palettes to captivating graphics, we collaborate closely with you to capture your festival's essence. Imagine hosting a visually recognisible event where attendees instantly connect with the concept and are eager and willing to reattend in future.

Why festival branding is important

  • I help your festival stand out in a competitive market by creating a unique and memorable brand identity that sets you apart from the rest.

    If your festival is distinctly recognisible year on year, you’ll build the invaluable brand equity that helps create a cultural event, rather than just a concert.

  • I believe that every festival has its own personality, and I work closely with you to capture that essence in your brand design. Whether your festival is lively and energetic or laid-back and relaxed, I create visuals that reflect the personality of your event and resonate with your target audience.

  • I help you connect with your audience on a deeper level by creating visuals that speak to their interests, preferences, and emotions.

    By understanding your target audience and tailoring our design approach to their needs, I help you forge meaningful connections that drive engagement and loyalty.

  • I believe that branding is more than just a logo – it's a holistic experience that encompasses every touchpoint of your festival.

    From promotional materials to on-site signage, I ensure that every aspect of your brand experience is cohesive, immersive, and unforgettable.

  • The festival's brand guidelines cover a range of elements to maintain a unified identity. These encompass defining the festival's tone of voice, selecting typography styles, curating a vibrant color palette and its styling, designing primary and secondary logos with clear styling and usage guidelines, incorporating playful icons, creating captivating backgrounds, and ensuring an engaging website styling. EXAMPLE BRAND GUIDELINES

EMERALD PACKAGE

  • Brand Guidelines

    Hero poster

    • A1, A2, A3, A4, A5, 1080x1080, 1080x1920, 1920x1080

    Display Ads

    • 300x250px, 300x600px, 320x100px, 336x280px, 728x90px, 900x1200px, 320x50px, 320x100px

    Website assets

    • Cover photos and icons

  • 3-4 weeks

  • From 10,000 + GST

GOLD PACKAGE

  • Brand Guidelines

    Hero poster

    • A1, A2, A3, A4, A5, 1080x1080, 1080x1920, 1920x1080

    Display Ads

    • 300x250px, 300x600px, 320x100px, 336x280px, 728x90px, 900x1200px, 320x50px, 320x100px

    Digital signage

    EDM assets

    • Banners

    Website assets

    • Cover photos and icons

    Print assets

    • OOH including DL flyers, 2 pager, posters

    Program

  • 6-7 weeks

  • From $16,000 + GST

DIAMOND PACKAGE

  • Brand Guidelines

    Hero poster

    • A1, A2, A3, A4, A5, 1080x1080, 1080x1920, 1920x1080

    Display Ads

    • 300x250px, 300x600px, 320x100px, 336x280px, 728x90px, 900x1200px, 320x50px, 320x100px

    Digital signage

    EDM assets

    • Banners

    Website assets

    • Cover photos and icons

    Print assets

    • OOH including DL flyers, 2 pager, posters

    Signage

    • Stage banner

    • Accessibility signs

    • Box office signs

    • Wayfinding signs

    • Programming signs

    • Security signs

    • First aid signs

    • Site office signs

    • Posters

    • Sitemap signs

    • Menu

    Wristbands

    Program

  • 6-8 weeks

  • from $20,000 + GST

The Design Process

1. DISCOVERY SESSION

Embark on our journey with a Discovery Session where we'll have a friendly chat! Before our meet-up, I'll send over a brand questionnaire to get those creative gears turning. During our session, we'll delve deep into your brand, exploring its uniqueness, needs, and aspirations. From your vision and values to your target audience and mission, we'll cover it all. Together, we'll outline precisely what you're looking for, setting clear expectations for the adventure ahead.

2. RESEARCH

Next up, it's time for Research. This is where I don my detective hat and sleuth around to scope out your competitors. I'll investigate what they're up to and how they're making waves in the market. Armed with these insights, I'll craft a plan to create branding that'll captivate your target audience, ensuring you stand out from the crowd.

3. DESIGNING

Now comes the fun part—Designing! Let the creativity flow as we bring your brand to life. From crafting logos and curating colour palettes to selecting typography and designing backgrounds, icons, and patterns, we'll work together to create something truly special. Throughout this stage, we'll have regular catch-ups to discuss progress and tweak things until they're just right.

4. DELIVERABLES

Finally, it's time for Deliverables. Cue the drumroll! Your shiny new assets will be securely packed and delivered via Google Drive, ensuring easy access whenever you need them. I'll provide your goodies in JPEG, PNG, SVG, and PDF formats as standard. If you've got a hankering for another format, just give me a holler, and I'll make it happen!

Our 2024 festival designs

Click the poster below to unveil the complete design asset suite for each event we've crafted!

Swell_day_hero_poster.JPG
BTT_hero_poster_final.jpg
Reef_trailposter_2.png
Beetle Festiva hero Poster
Opera At Jimbour Hero Poster 2024
Southern Trail poster.png
Humble hero poster
The Gully Sessions Hero Poster
Outback Sounds Hero Poster
Outback Trail Hero poster
Outback Trail Brand Hero Poster

FAQs

Our frequently asked questions for design festival branding for Australian and New Zealand festivals.

  • The branding process typically begins with an in-depth consultation to understand your festival's identity, audience, and objectives. From there, we develop a strategic plan and create a standout "hero poster" that serves as the foundation for the entire brand identity. We meticulously craft elements such as color palettes, typography, icons, and illustrations to ensure a cohesive and impactful visual identity.

  • We take the time to thoroughly research and understand your festival's unique personality, values, and target audience. By incorporating elements that resonate with your audience and evoke the desired emotions, we ensure that the branding reflects the essence of your festival.

  • We create a wide range of design assets to support your festival's branding efforts. This includes digital assets such as website graphics, social media content, and ad campaigns, as well as physical assets like posters, flyers, and merchandise.

  • Brand guidelines are essential for maintaining consistency and coherence in your festival's branding efforts. They provide clear instructions on how to use the branding elements effectively across different platforms and touchpoints, ensuring that your festival is represented authentically and consistently.

  • We differentiate your festival's branding by focusing on strategic storytelling and creating visually stunning design assets that capture attention and leave a lasting impression. By combining creativity with strategic thinking, we help your festival stand out in a competitive market.

  • Absolutely! We work closely with you to understand your vision and preferences, whether it's a specific design theme, color scheme, or visual style. Our goal is to bring your vision to life while staying true to your festival's identity and objectives.

  • Turnaround times vary depending on the scope and complexity of the project. We strive to deliver high-quality design assets in a timely manner, keeping you informed every step of the way and accommodating any deadlines or time constraints. Our projects range from 2 weeks to 2 months depending on deliverables.

  • We offer two revisions as a base for our projects. Once the hero poster is created all other design assets are based around that. Our goal is to exceed your expectations and create design assets that effectively communicate your festival's message and vision.

  • While we primarily focus on design and branding services, we can provide recommendations and assistance with printing and production if needed. We work with trusted partners to ensure high-quality results that align with your festival's branding standards.Item description

  • Our approach is rooted in creativity, strategy, and attention to detail. We take the time to understand your festival's unique identity and objectives, and we go above and beyond to create design assets that make a lasting impression and drive results. With a passion for delivering memorable design experiences, we are committed to helping your festival stand out and succeed.

  • Bailey Bergman - QMF

    I've had the pleasure of working alongside Brittany creating festivals and events across Queensland. I'm impressed by her ability to transform ideas into visually captivating designs that bring our events to life in both marketing campaigns and on-site. In addition, her knowledge, professionalism and clear communication makes the design process seamless. Brittany is your go-to for charming, polished and vibrant graphic design in Brisbane and beyond.

  • Alyce Appelgren - QMT

    I have been lucky enough to work with Brittany and watch her design cohesive and considered branding for complex product offerings. Everything she creates looks amazing and reflects the brand and its goals. She's not afraid to try new types of designs or learn new techniques keeping her designs current and on-trend when necessary. I couldn't recommend Brittany more for design and branding.