Packaging Design

Packaging is often the first point of contact between your physical product and your customer, making it a crucial element of your brand identity and marketing strategy. Whether you're launching a new skincare line or a premium alcohol brand, I’m here to help you create packaging that not only protects your product but also captivates your audience and communicates your brand story.

I aim to help you create packaging that not only catches the eye but also communicates the quality and value of your product, turning casual customers into product advocates.

EMERALD PACKAGE

    • This package is ideal for clients with limited budgets or simpler product needs.

    • Basic logo placement and text-based design.

    • Minimalistic design elements and colours.

    • Standard packaging materials and formats.

    • Cost-effective solutions suitable for small businesses or startups.

  • 1-2 weeks

  • From 2,500 + GST

GOLD PACKAGE

    • This package caters to clients looking for more comprehensive packaging solutions.

    • Custom logo and branding integration.

    • Enhanced graphics and visual elements to make the packaging stand out.

    • Additional attention to detail in terms of typography, colour schemes, and imagery.

    • Incorporation of sustainable or eco-friendly packaging materials, if desired.

  • 2-3 weeks

  • From $4,000 + GST

DIAMOND PACKAGE

    • Geared towards clients seeking high-end, luxurious packaging designs to make a strong impression.

    • Bespoke, intricate design concepts tailored to the client's brand identity and target audience.

    • Detailed 3D mockups and renderings to visualize the final product.

    • Custom die-cut shapes and specialty packaging formats.

    • Comprehensive brand identity guidelines for consistent application across various packaging materials.

    • Ideal for upscale brands or products aiming to differentiate themselves in competitive markets.

  • 3-4 weeks

  • from $6,500 + GST

The Design Process

1. DISCOVERY SESSION

Let's kickstart our packaging design journey with a Discovery Session—a friendly chat where we get to know each other better! Prior to our meeting, I'll send you a tailored questionnaire to get those creative gears turning. During our session, we'll dive deep into your brand, exploring its essence, needs, and aspirations for the packaging. From understanding your brand story to your target audience and desired packaging message, we'll cover it all. Together, we'll outline precisely what you're looking for, setting clear expectations for the adventure ahead.

2. RESEARCH

Next up, it's time for Research. This is where I put on my detective hat and delve into your industry and competitors. I'll investigate current trends, competitor packaging strategies, and what's resonating with your target audience. Armed with these insights, I'll craft a plan to create packaging that not only stands out but also resonates with your customers, leaving a lasting impression on the shelves.

3. DESIGNING

Now comes the exciting part—Designing! Let the creativity flow as we bring your packaging vision to life. From conceptualising structural designs to crafting eye-catching graphics and selecting the perfect materials, we'll work together to create packaging that not only looks great but also functions seamlessly. Throughout this stage, we'll have regular catch-ups to discuss progress and ensure every detail aligns with your vision.

4. DELIVERABLES

Finally, it's time to deliver your packaging masterpieces. Cue the drumroll! Your final packaging designs will be meticulously prepared and delivered via digital files. Whether it's labels, wraps, boxes, or any other packaging elements, I'll ensure they're delivered in formats ready for production. I'll be right there to assist with any adjustments or additional formats you may need.

FAQs

Our frequently asked questions for designing packaging for Australian and New Zealand festivals.

  • We design packaging for a wide range of products, including alcohol bottles, skincare products, cosmetics, food and beverage items, and more. Whatever your product may be, we'll work closely with you to create packaging that reflects your brand identity and resonates with your target audience.

  • Yes, we can provide packaging design templates for various packaging types, including bottles, boxes, jars, tubes, and more. These templates can serve as a starting point for your packaging design and ensure that your artwork meets the necessary specifications for printing and production.

  • We encourage collaboration and welcome your input throughout the packaging design process. From initial concept development to final artwork approval, we'll work closely with you to ensure that your vision is realized and that the packaging design reflects your brand identity and objectives.

  • While we primarily focus on design services, we can provide recommendations and assistance with sourcing packaging materials and suppliers if needed. We work with trusted partners to ensure high-quality results and can help you find the best options to suit your needs and budget.

  • Our approach is rooted in creativity, strategy, and attention to detail. We take pride in delivering packaging designs that not only look great but also effectively communicate your brand story and resonate with your audience. With a passion for creating memorable brand experiences, we're committed to helping you stand out on the shelf and make a lasting impression with your packaging.

  • We've designed packaging for skincare, gin bottles, and boxes, covering a diverse range of products. Let's discuss how we can create standout packaging for your brand!